An Amazon agency is outstanding in the optimization of each aspect of a listing to reach its peak performing potential In the following we take a closer look at what an Amazon agency does to optimize product listings and why it helps improve visibility, increase conversion rates, and ultimately boost sales.
1. Keyword Research and SEO Optimization
SEO on the biggest search engine this side of town (Amazon). The Amazon algorithm (referred to as A9) that customers use when they search for products favors relevant and optimally optimized listings. And this is where an Amazon agency will bring you nothing but benefits when it comes to researching keywords.
2. Crafting Compelling Product Titles
Consumers read a product title before they choose to click and the title is likely the first piece of information they see when looking at your listing. An Amazon agency is excellent at creating titles that are not just keyword optimized but also attractive and expressive. It helps them juggle between including critical keywords and creating a title that is appealing to humans.
3. Writing Persuasive Bullet Points and Descriptions
The bullet points and product description is where you describe your product in detail. It has a psychological affect that helps in getting those leads to convert into customers. An Amazon agency specializes in the subject and with that knowledge, they can help reorchestrate these sections to emphasize the highlights of your product in a manner that appeals to your customers.
4. Enhancing Product Images
Images are one of the most important factors when it comes to listing and performing well on it. Given that a customer on Amazon cannot physically interact with the product or see it in person, they rely heavily on pictures to make choices about their purchases. Product ImageryAn Amazon agency ensures that you have visually appealing and informative images that meet the strict guidelines of the ecommerce giant.
5. Optimizing for Mobile Users
Because an increasing number of Amazon customers browse and buy from a mobile device, product listings need to be optimized for mobile. This includes focusing on optimization for mobile (which is increasingly important) in these areas::
6. A/B Testing and Continuous Improvement
Another advantage of hiring an Amazon agency is they help you to test and iterate your listings. They test different parts of your listing (product title, images, bullet points) to see what drives best with the target market. This iterative approach to optimization ensures that your product listing is constantly changing and adapting
7. Managing Customer Reviews and Ratings
Product ranking and the ability to convert visitors into customers are heavily influenced by customer reviews and ratings. There are changes to your product rating and opportunities for potential buyers to trust in some way, but it can also be improved with a better listing performance if you do the right actions.
Conclusion
Amazon product listings optimization can be daunting and incredibly complex requiring highly skilled talent, data driven strategies and ongoing fine-tuning. With an Amazon agency, companies have the skill of keyword research, SEO tactics, product images and AB-testing which all combine to ultimately increase visibility to a listing and conversion opportunities.
