According to Statista’s survey in 2018, more than 40% of respondents stopped supporting businesses with poor client support. Furthermore, NewVoiceMedia’s 2018 Serial Switcher report shows that poor customer support costs companies over 70 billion dollars yearly. These illustrate how customer support can dramatically affect business success.
Thus, business owners are working to provide a more personalized customer experience through multilingual customer support services. For other businesses who don’t have enough resources for an in-house team, multilingual customer support outsourcing services. as it can save time, money, and effort
In this article, you will understand multilingual customer support and what are the benefits of outsourcing customer support.
What Is Customer Support Services?
Customer support services are services rendered by a company’s representative to customers. Customer support representatives answer customers’ queries and assist them in using products or services. They also provide information about troubleshooting, maintenance, service upgrades, or disposal of products. These services offered allow businesses to take a step ahead of the competition.
The Benefits of Multilingual Customer Support
Multilingual customer support helps ensure that regardless of native or preferred language and cultural background, all customers can enjoy and get the most out of products and services. This support requires significant resource allocation, yet it can guarantee a quick payback. Moreover, it is a critical component for business expansion.
Here’s how it can benefit your business in the long run.
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Better Customer Communication
English is the most popular language online and is considered the world language. In reality, it only represents over 20% of the world’s internet users. This makes language barriers one of the biggest hindrances to businesses reaching larger audiences.
Consumers do want to communicate with businesses using their native language as more than 75% of them are willing to buy from a brand that can accommodate this.
Multilingual support also lessens instances of misunderstandings and miscommunications. It creates a personalized and more efficient experience. This, in turn, enhances customer satisfaction and loyalty, as individuals feel valued and understood in a way that transcends language barriers.
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It Helps Enhance Products And Services
When your company offers multilingual customer support, you can expand your geographic reach and attract new international clients.
As you extend your reach across linguistic and cultural boundaries, you gain a nuanced understanding of the unique needs and preferences of different markets or audiences. This insight becomes instrumental in refining your products and services, ensuring that they align precisely with the expectations of your varied customer segments.
Once your customer support improves, you can better serve them and meet their demands. It shows that multilingual customer support sets your foundation to obtain feedback from existing and new clients.
This heightened level of service showcases your commitment to customer satisfaction and positions your business as responsive to the diverse needs of a global clientele.
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It Boosts Customer Satisfaction, Loyalty, And Trust
Nearly 30% of businesses say they have lost their customers due to a lack of multilingual customer support. On the other hand, 70% of customers are more loyal to brands that can communicate with them using their native tongue.
This extra effort to accommodate customers can make them feel more comfortable, heard, and valued, leading to positive results. These results include repeat purchases, future recommendations, and consistent positive reviews.
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It Provides a Competitive Edge
Based on a recent survey by Intercom, 35% of people are switching products to brands that offer support in their native language. But currently, most businesses compete on price instead of product differentiation or boosted customer service.
Bigger corporations spend tons of money to improve their product features, disregarding how essential customer experience is.
Hence, if you want to take a step ahead, take this as an opportunity. As a small business owner, you can step up your game amidst the hyper-competitive business landscape by learning how to outsource customer support and provide a satisfying experience that may build their trust in you.
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It Spurs Sales Growth
Multilingual customer support can dramatically improve your sales by providing product details, company information, and other content in multiple languages.
This inclusivity can substantially elevate your conversion rates, particularly among non-native English speakers who may find comfort and confidence in engaging with your brand in their native language.
By seamlessly communicating with customers in their native languages, you can navigate and resolve various issues, including customer disputes, refund requests, and complications related to failed payments. This personalized and linguistically tailored approach not only streamlines the resolution process but also cultivates a sense of trust and satisfaction among your customer base.
Time To Embrace Multilingual Customer Support
There are several reasons why it’s time to embrace multilingual customer support. It includes having better communication, enhancing products and services, improving customer satisfaction and loyalty, and obtaining a competitive edge.
These prove that multilingual customer support outsourcing service is a strategic investment that allows you to make that significant stride for your business–a stride promoting business growth and expansion to global markets.
