Videos are a great way to diversify social media content, promote your brand, and express yourself. Creative videos aren’t just eye-catching, they help users retain information better. According to statistics, 95% of people remember a message delivered in a video, while only 10% remember the same message delivered in text form.
No wonder more than 54% of marketers consider video the most valuable content type for achieving social media marketing goals. But even if you aren’t an expert marketer, you can still benefit from making creative clips and showing them to the world. Read further to learn useful tips and find new ideas for making videos.
5 main reasons to make creative videos
Here are the top reasons why you should make creative videos:
- To express yourself. Making creative videos allows people to express their thoughts, feelings, and ideas in a unique and engaging way. They are also a good way to demonstrate creative skills, such as video editing, acting, and storytelling.
- To share a message. Videos can efficiently deliver important messages to the audience, be it personal stories, social issues, or other causes the creator cares about.
- To entertain and be entertained. Coming up with creative ideas for a video project and delivering those ideas to an audience can be fun. At the same time, it gives the audience something to enjoy and share with others.
- To build a personal brand. In this case, creative videos can be both a way to connect with a potential target audience on a deeper level by sharing your personal stories or experiences, and a way to stand out from the crowd and differentiate yourself from competitors in your niche.
- To market a product or service. Videos can be used for promotion, as well as highlighting special features and benefits of different goods.
What are the 4 elements of a good video?
- Structure. Demonstrating your creativity in video clips is just a part of the process. It’s equally important to make these clips well-structured to ensure that they grab viewer attention from the start, deliver your idea clearly, and have a nice ending. Including a call to action can also be useful, even if your videos aren’t promotional. For instance, you can add it to encourage the viewers to subscribe to your social media profile.
- Quality. It’s possible to film great videos using only a smartphone. However, to ensure better performance, you must edit footage thoroughly, eliminating anything that might indicate poor quality—for instance, jagged sound or a shaking camera. Consider adding graphic effects, smoothing the transitions, and investing time in editing before publishing the result.
- Versatility. A good video can be easily adapted to different platforms, from TikTok to YouTube. Write down a list of platforms you’re working with, and keep them in mind when writing a script for your creative videos.
- Positioning. Your clips will compete with other videos, but also with the rest of the existing content. This might sound intimidating, but in fact, this only means that you should consider what you can do to stand out. Look at other creatives’ videos to find inspiration and understand what works and is currently popular. Then, try to come up with your own unique approach.
Tips to making creative videos
Start with a clear idea
If you don’t have a clear footage idea when you start filming, you might waste a lot of time and energy on minutes, if not hours, of unnecessary content. Think about what you want to tell and achieve with the help of your video. Maybe even consider telling a story—it’s one of the most effective ways to connect with your audience. Using a storyboard can help too. It is a visual outline of a clip that can be either detailed or schematic. Either way, it helps you visualize the end result and stay focused throughout the shooting process.
Experiment with angles and shots
Video shot from one angle only can be a good solution: for instance, when you’re filming a person telling a story. However, creative videos filmed like this can also look quite dull. Using different angles and shots can make your clips more visually appealing, demonstrate different perspectives, and emphasize the importance of certain objects. For instance, the latter can be achieved by adding close-up shots of them. This also offers you more flexibility and creativity during post-production.
Work on the sound
While it’s possible to improve sound during post-production, it’s much better when you have it right from the start. To achieve that, you’ll need a high-quality microphone to capture clear audio, as well as a bit of testing. Incorporating music and additional sound effects into your video is also a good idea. It contributes to the tone and mood of your clip and can make it more engaging and entertaining.
Use visual effects and animations
Visual effects and animation can add an extra layer of creativity and interest to your videos. Their amount and nature largely depend on a clip’s topic: some videos benefit from bright, eye-catching effects, while some only require a few that aren’t as noticeable, yet contribute to the mood well. In any case, they can help engage the audience, enhance storytelling, and make your content more shareable.
Collaborate with others
Collaborating with other talented individuals can help you come up with more creative ideas for videos, bring a bit more of a fresh perspective to your content, inspire each other, and share your experience. You can collaborate with fellow video makers, actors, musicians, writers, and designers.
Invest time in editing
Editing is an integral part of the video-making process. It helps you eliminate flaws (or at least minimize them), enhance colors, ensure that the video contains only necessary information, and even make a clip more creative. For instance, the latter can be done with the help of video background removers. You can quickly erase a clip background and replace it with a new one. This is especially helpful if your backdrop is cluttered and distracting.
Depositphotos Video Background Remover is an AI-powered tool that uses neural networks to precisely identify a clip background, isolate it, and then delete it. This remover is automated and free; all you need to do in order to start using it is create an account. Visit https://depositphotos.com/video-background-remover.html, upload your MOV, AVI, MP4, MPEG, or MPG file up to 2 GB in weight and 60 seconds in length, and wait for the result. The tool produces the best results for videos with well-defined foreground objects.
To sum up
Video creation is a complex process that requires not only interesting ideas, but a responsible and thorough approach. A good video must be well-structured, versatile, positioned interestingly, and high-quality. To make creative videos, you have to come up with a neat idea, experiment with angles, work on the sound, try different visual effects and animation, and remember to invest time in editing.
